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Seen in Rayon Boissons

The 30 new products not to be missed at ProWein 2016 [Thibault Quartier]

  • Rivarose revamps the Idylle range

  • At ProWein, the Veuve Ambal subsidiary unveiled the new visuals for its Idylle range. The streamlined style is clearly aimed at a young, feminine audience, for consumption as an aperitif. The main change is the introduction of a screw cap. ” It’s practical for going out,” says Aurélien Piffaut, Sales Director of the Veuve Ambal Group. A new product completes the range of the two BABVs: a rosé wine, flavored with grapefruit (10.5°) and slightly sparkling. The bottle features a sleeve ice design. This product is expected to hit shelves this summer (PVC: €3.9). A new Crémant de Bourgogne is due to arrive at the end of the year.

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