With its “ICE” collection in white and rosé, the Maison Veuve Ambal has brought its emblematic Crémant de Bourgogne into line with a trendy drinking style. This new way of enjoying sparkling wine on the rocks appeals to consumers eager for freshness. Crémant deBourgogne ICE is designed to be enjoyed in the same way as a “turnkey” cocktail. For the festive season, it gives the aperitif a new lease of life and shakes up traditions.